Unexpected and Engaging Public Service Announcement

Known collectively as inflammatory bowel diseases (), Crohn’s disease and affects approximately 1 in 200 people yet less than 50 percent of people in the US are familiar with the diseases. The Crohn’s & (CCFA) is launching a comprehensive and compelling new awareness campaign in order to raise awareness for these .

IBD are painful, that attack the digestive system. Symptoms may include abdominal pain, , bleeding, fever, and weight loss. Many patients require numerous hospitalizations and surgery. The fastest growing patient population is children under the age of 18.

The campaign features acclaimed actress Amy Brenneman, who has suffered from ulcerative colitis, and is now a proud supporter of CCFA. The campaign also includes the feet of where they spend far too much time–in bathroom stalls.

Unexpected and Engaging Public Service Announcement Raises Awareness for
MarketWatch (press release)
, Jan 08, 2013 (GLOBE NEWSWIRE via COMTEX) — Known collectively as inflammatory bowel diseases (IBD), Crohn’s disease and ulcerative colitis affects approximately 1 in 200 people[1] yet less than 50 percent of people in the US are familiar
Finding a Way to Talk About a Disquieting ConditionNew York Times
Newswise — Sandra Kim, MD, pediatric gastroenterologist, has been named Newswise (press release)all 6 news articles »

Leave a Reply