Known collectively as inflammatory bowel diseases (IBD), Crohn’s disease and ulcerative colitis affects approximately 1 in 200 people yet less than 50 percent of people in the US are familiar with the diseases. The Crohn’s & of America () is launching a comprehensive and compelling new awareness campaign in order to raise awareness for these chronic illnesses.

IBD are painful, that attack the digestive system. Symptoms may include abdominal pain, , bleeding, fever, severe fatigue and weight loss. Many patients require numerous hospitalizations and surgery. The fastest growing is children under the age of 18.

The campaign features acclaimed actress , who has suffered from ulcerative colitis, and is now a proud supporter of CCFA. The campaign also includes the feet of where they spend far too much time–in bathroom stalls.

Unexpected and Engaging Public Service Announcement Raises Awareness for
MarketWatch (press release)
, Jan 08, 2013 (GLOBE NEWSWIRE via COMTEX) — Known collectively as inflammatory bowel diseases (IBD), Crohn’s disease and ulcerative colitis affects approximately 1 in 200 people[1] yet less than 50 percent of people in the US are familiar
Finding a Way to Talk About a Disquieting Condition
Newswise — Sandra Kim, MD, pediatric gastroenterologist, has been named Newswise (press release)all 6 news articles »

About Rob Hill

In 1994, Rob was a fit, healthy 23-year-old, an amateur runner and athlete. Until that time, he had never really been sick. He didn’t even have a regular doctor. When the illness started, it progressed rapidly. Daily diarrhea. Sustained stomach cramps. The diagnosis was Crohn’s disease, an inflammatory condition of the digestive tract. It got worse, and his weight plummeted from 185 to 105 pounds. After a year and a half, it became clear that his large intestine, his colon, needed to be removed. Rob decided he had to do something about it. The Seven Summits campaign, which we call “No Guts Know Glory” grew from Rob’s love of sport, adventure and the outdoors. By taking it to the extreme, and on a global basis, Rob hopes to show people everywhere that having these diseases or having an ostomy, like Rob does, shouldn’t stop you from leading a full life. You may not be able to climb mountains, but there are so many other things you can do. To further this goal, Rob started the Intestinal Disease Education and Awareness Society (IDEAS), from his home base in Vancouver, British Columbia.

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